Baidu advertising solution is a powerful way to reach Chinese consumers who are searching for products and services on China’s largest search engine. With Baidu, you can run paid search ads that appear on the top and bottom of the search results page, in-feed ads that blend in with the content on Baidu’s interest pages, and brand zones that showcase your brand image and offerings on the first page of Baidu.
Baidu paid search service allows you to bid on keywords and display your ads on Baidu search results page. You can target your audience by location, device, time, and other factors. You only pay when someone clicks on your ad.
Baidu PPC (pay-per-click) is a type of Baidu advertising solution that lets you create and run ads on Baidu’s network of websites and apps. You can choose from different ad formats, such as text, image, video, and interactive ads.